MONDAY SESSION: Effectiveness Trumps Efficiency in Relationship Work
- *NEW* Recorded Live (first 25 minutes) @ SNH 06/18/2018 : How effectiveness Trumps Efficiency
- Pre-recorded Video: “How Effectiveness Trumps Efficiency in Relationship Work” Introduction
- Video: “Do customers value our work? (Part 1)”
- Video: “How to get our customers value our work (Part 2)”
- Video: “How do customers actually value our work? (Part 3)”
- Video: “Water-Diamond Paradox of Value”
- Ron Baker’s LinkedIn Article on Effectiveness
- Book: Implementing Value Pricing – Ron Baker
- Book: Knowledge & Power – George Gilder
- Book: Zero to One – Peter Theil
- Book: The Effective Executive – Peter Drucker
- Book: The 7 Habits of Highly Effective People – Stephen Covey
- Book: The Speed of Trust – Stephen Covey Jr
- *NEW* Recorded Interview @ SNH with Kirk Bowman about “Transformations”
TUESDAY SESSION: Creating Videos
- *NEW* Recorded Full-Session from SNH 06/19/2018
- Recorded follow-up QB Power Hour 06/28/2018
- QB Power Hour slides
- HANDOUT: Planning your Videos CHEAT SHEET
Video editing with Camtasia & Screenflow
- How to create a Slide Presentation Video with Camtasia
- How to create a Software Demo Video with Camtasia
- Camtasia Video Editing Tutorial with B-Roll
- Editing Videos with ScreenFlow for Mac
- More Editing with ScreenFlow Mac
- Working with Multiple Camera Angles with ScreenFlow Mac
- Working with Multiple Audio Sources with ScreenFlow Mac
Other Video-Related videos
- Just Start Your YouTube Channel, worry about the details later…
- How to Create your own YouTube Channel and Upload your First Video
- Select the Right Microphone
- More USB Microphone Testing
- Testing a few higher end microphones for YouTube Videos and Podcasting
- Using a Microphone for going LIVE, Facebook or YouTube on mobile device
- Facebook Group: VMAP
- Tips for recording great videos
Messages From Your Peers:
- Why Videos are important for your Professional Practice by Francisco Garcia de Quevedo
- Videos and Specializing by Penny Lane
- How to connect to “mommiepreneurs” through video by Marriette Martinez
- Helping QuickBooks Enterprise Clients with video by Marjorie Adams
- 3 Things that modern accountants need to embrace by Mark Wickersham
- Get your message out there, in a unique and original way by Ingrid Edstorm
- No need to be perfect, just start and get better by Rhonda Rosand
- Going all In on Training with Videos by Heather Satterley
- Invest in Video – by Tsheets
QBC2017 Videos
- Power Panel… recorded by one of the attendees
- Hector’s Interview, great summary of the messaging of the class
- Video: Session Summary of “YouTube is the Business Card”
- Slides: YouTube is the New Business Card
Other Video Creating/YouTube Resources:
- Camtasia 9 Manual
- TechSmith’s CAMTASIA Tutorial Page
- Video Editing Software Compared
- Design your Channel
- Video Title, Description, and Tags
- Keyword Research
- YouTube Analytics
- YouTube to Facebook videos
- Content Strategy Fundamentals
- Interview Video Tips
- Grow your YouTube Channel
- Analysis of a YouTube Channel
- Hacking Growth: the YouTube Algorithm Part 1 (Feb 2017)
- Hacking Growth: The YouTube Algorithm Part 2 (Sep 2017)
- YouTube Crowds
- StoryBrand’s Marketing Makeover
- PDF: Camtasia 9 PDF Guide
- PDF: Camtasia 9 Keyboard Shortcuts
- BOOK: Essentials Camtasia 9
- BOOK: YouTube Marketing
- Facebook VMAP Group
YouTube Channels to Follow (and Learn From):
- Casey Neistat – best Vlogger
- Video Creators TV – Best YouTube content creation tips and tricks
- Roberto Blake – Best variety tutorial maker
- Darrel Eves – YouTube Expert
- ThinkMedia – Equipment and Software Reviews for YouTubers
- VIDISEO – Video / Channel Optimization analysis of other channels and tips/tricks
- Evan Carmichael – Entrepreneurship
- Gary Vaynerchuck / GaryVee – Social Media Motivator/Expert
- Excel is Fun – Most watched Microsoft Excel Channel
- Peter McKinnon – Best videography and video creation tips
- The Tommy Edison Experience – Blind YouTuber
- Grant Cardone – International Sales Trainer
- Dude Perfect – Action/Skills Videos for Dudes
- Kikkie Tutorials – Make-up expert
- 5-Minute Crafts – Random fun “life hacks”
- Hector Garcia CPA – best YouTuber ever
Content Marketing and Social Media
- Marketing Strategy vs. Marketing Tactics
- Social Media Compared: Facebook, LinkedIn, and YouTube
- Beyond Social Media: Google Adwords and Organic Search
- Instagram vs. Snapchat (and other “instant media” sharing platforms
- Introduction to Content Marketing
- YouTube for Small Business
- Bain and Co’s 30 Elements of Customer Value
- BOOK: Branding Mapping Strategy
- BOOK: Designing your Brand Identity
- BOOK: Positioning for Professionals
- HANDOUT
WEDNESDAY SESSION: Advanced Inventory, Parts 1 and 2
- *NEW* RECORDED SESSION AT SNH – 06/20/18: INVENTORY PART 1
- *NEW* RECORDED SESSION AT SNH – 06/20/18: INVENTORY PART 2
- HANDOUT
- Enhanced Inventory Receiving
- Inventory Assemblies and Manufacturing
- Advanced Inventory and Advanced Pricing
- Landed Cost
- AVG. vs. FIFO Costing
- In-Depth Item Pricing
- Inventory Aging Report (Excel Workaround)
- Consultants Guide to working with Inventory clients
- Advanced-inventory-1 and 2 – Slides
Other Resources (not related to any SNH content, but frequently asked)
- Prospect/Lead for Accounting or Bookkeeping services Questionnaire
- My Journey with Value Pricing (2 hour video)
- Engagement Letter samples and VIDEO
- QBO vs. QB Desktop Feature Comparison
- QuickBooks Desktop Custom Reports Cheat Sheet
- Importing Bank Transactions into QuickBooks Desktop Accountant using Batch Enter
- In depth Bank Feeds Comparison (QB Desktop and QBO) + Converting from PDF Bank Statements to Quickbooks
- In-Depth Report customization in QuickBooks Desktop
- Hector’s Value Pricing Guide – PDF guide for video above
- Interview with Mark Wickersham
- Interview with Kirk Bowman
- Interview with Ron Baker
- Road to Consultancy Skills/Rate Matrix
- Bain and Co’s 30 Elements of Customer Value
- Engagement Letter samples and VIDEO
Other Videos I love:
Some of my favorite Podcasts:
- Art of Advisory PODCAST
- The Soul of Enterprise
- The Art of Value
- Marketing School
- Planet Money
- Scaling New Heights
- Grow My Accounting Practice
- Building a StoryBrand
- Social Media Marketing Podcast
my email: [email protected]