Pricing, Value Creation, and Value-based Salemanship:

• Ron Baker: Implementing Value Pricing
• Blair Enns: Pricing Creativity
• Rhondalynn-Korolak: Pricing Value
• Alan Weiss: Value-Based Fees
• Markus Husemann-Kopetzky: Handbook on the Psychology of Pricing
• Bartley J. Madden: Value Creation Principles

Salemanship

• Matthew Dixon: The Challenger Sale
• Phil M. Jones: Exactly What to Say
• Daniel Pink: To Sell is Human
• Jeff Blount: Fanatical Prospecting

Marketing & Strategic Positioning

• Tim Williams: Positioning for Professionals
• Blair Enns: Win Without Pitching Manifesto
• Donald Miller: Building a StoryBrand
• Seth Godin: Purple Cow
• W. Chan Kim: Blue Ocean Strategy
• Rory Sutherland: Alchemy
• Peter Thiel: Zero to One
• Marcus Sheridan: They Ask, You Answer

Productization & Subscription Business

• Tien Tzou: Subscribed
• John Warrillow: The Automatic Customer
• Max Traylor: Agency Survival Guide – How to Productize Consulting Services

Innovation & Business Model Design

• Joseph Pine: The Experience Economy
• Clayton Christensen: Competing Against Luck
• Michael Gerber: The E-Myth
• Gino Wickman: Traction
• Alexander Osterwalder: Business Model Generation
• Tom Peters: In Search of Excellence

Providing Advisory & Expertise/Consulting Services:

• Peter Block: Flawless Consulting and/or The Answer to How is YES
• Mahan Khalsa: Let’s Get Real or Let’s not Play
• David Maister: The Trusted Advisor
• David C. Baker: The Business of Expertise
• Patrick Lencioni: Getting Naked

Life, Business, and Leadership

• Ray Dalio: Principles
• John Mackey: Conscious Leadership
• Simon Sinek: The Infinite Game
• Peter Drucker: The Effective Executive or anything from Drucker really…
• Stephen Covey: The 7 Habits of Highly Effective People
• Seth Godin: The Practice
• Robert Iger: Ride of a Lifetime
• Don Miguel Ruiz: The Four Agreements – Guide to Personal Freedom

Fiction/Literature (Non-Business)

• George Orwell: 1984 and/or Animal Farm
• Ray Bradbury: Farenheight 451
• Paulo Cohelo: The Alchemist
• Ayn Rand: Atlas Shrugged
• Alexander Dumas: The Count Of Monte Cristo
• Miguel de Servantes: Don Quixote
• F. Scott Fitzgerald: The Great Gatsby
• Aldous Huxley: Brave New World